What happens when you mash-up "interactive" and "convergence?" You get what Steve Gehlen of IndePlay, Inc. has aptly dubbed "invergence," a term that sums up what's occurring across the board in today's media. When Gehlen read Henry Jenkin's Convergence Culture: Where Old and New Media Collide and followed it up by reading Wikinomics, it sparked a chain reaction that culminated in a first of its kind event—InVerge 2007.
Today, with digitized content and a plethora of multi-directional distribution channels, we can interact with media in ways that are changing our old concepts of entertainment, advertising and marketing. The results are a new media culture that makes it harder to distinguish between those who produce and those who were formerly passive consumers.
To help make sense of it all, Gehlen created a two-day event that brought forward-thinking professionals to the Gerding Theater on September 6-7, 2007 to meet media and marketing experts from Portland, as well as imports from as far away as the Netherlands and Australia. Presenters shared their observations, experiences and predictions about the future of interaction between consumers and content.
The speaker line-up included Joshua Green of MIT, Bill Barnett of 926 Ventures, Jeff Yapp of MTV, Mark Deuze from Leiden University, Chris Van Dyke from Nau, Renny Gleason from Wieden + Kennedy, to name just a few. Topics ranged from how technology's landscape is altering our culture (and visa-versa) to building brands in the midst of this invergence, and from relinquishing some content control to the consumer to using technology to create communities and a more sustainable world.
Article continued at the InVerge Website
(Close this browser window to return to the Portfolio Menu)
Or, if you've landed on this page directly from a search engine and you're wondering where you are,
you can find out by linking back to
