Freelance writing - business, technology

freelance writer, finance writer, copyeditor, freelance editor Sharon Rockey is a freelance writer and editor for print and on-line media. She writes for business, finance, technology, lifestyle and the arts. Visit her on-line portfolio and contact her for your next project.

    The following was a cover story for Annuity Selling Guide, Stategies for Success
    January 2005

    Targeting the Female Market

    Personal finance is no longer the domain of the traditional male head-of-household. Here's what you need to know about women investors in order to capture this affluent market.
    by Sharon Rockey

    Illustrations by Kathy Locke
    Have you taken inventory of your client list lately? Do you know what percentage of your clients are women - particularly those who are divorced, widowed or otherwise single? You're no doubt aware of the growing number of women who make financial decisions for themselves and their families, but have you seen any recent statistics on how dramatically things are shifting between the genders and how much money women actually control?

    According to "Women and Diversity WOW! 2004," a report that compiles data from a wide array of sources, 43 percent of all U.S. individuals with more than $500,000 in assets are women. Women also represent nearly half of all investors with $100,000 or more to invest, and more than 50 percent of them are financially independent - they don't rely on a spouse, family or inheritance for income and assets. And, what's more, by the year 2010 half of all U.S. wealth is expected to be in the hands of women.

    Clearly, personal finance is no longer the hallowed domain of men, now that scores of women are becoming savvy investors. (Article continued at the Annuity Selling Guide Website.)


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